Launched in 2013
with approximate price at 5.72 lacs, many of us would have been aware of its
design, performance, ride and handling, running and maintenance cost. It is
totally new with more enhanced features and for some people Reva is still the
best.
There is a
question, why the cars is very costly which has only a battery and a dc motor
as its prime mover compared with other gasoline cars which has thousands of
precision machine parts which is available at lower costs. It is questionable
about its running cost at 50 paise and people are not aware of its maintenance cost
like battery, etc.
There are
satisfied people who are running old Reva model for almost ten years and feel
affordable and handy about it. Will E2O match the merits of the Reva old model
except a few cosmetic touches to the interiors?
Indians are
willing to contribute towards the environment by adopting electric cars, but
are out of choice to afford this high price from middle class families. Customers
are expecting pricing factor offered by the company which may be able to reach the
pocket of common man. One of the success stories is the case of Tata Nano which
had a vision for both the customer and seller of that particular segment of car
market.
